I just updated the software on my iPod. I was involved for two or three seconds: after clicking on "Update", I watched a progress bar flash by (FireWire is fast), and that was it. The iPod rebooted itself, and booted slowly with a progress bar. When I say 'slowly', it was still quicker than my BlackBerry boots under normal circumstances. This, RIM, is how to do it. Be quick, ask no questions, provide good feedback — which part of this is non-obvious?